A BRAND BUILDING HISTORY
Proven experience building leadership brands
Reticle is an independent brand design consultancy that combines the insight and expertise of a large, multi-national branding agency with the focus, commitment and efficiency of a personalized, independent resource.
With over 35 years of industry experience and almost 20 years helping to lead one of the largest design agencies in America, John Recker formed Reticle in response to the evolution of the market towards a more flexible and efficient model - one that provides world-class brand building capability without the cumbersome and costly construct of traditional large agencies.
Effective, agile and accountable, the Reticle model leverages highly specialized proven talent across an array of independent resources. This contemporary approach orchestrates a network of category specialists while providing clients single-point accountability through consistent, direct and daily contact with executive level ownership. The result is unparalleled engagement with your brands objectives.