A BRAND BUILDING HISTORY
Proven experience building leadership brands
Reticle is an independent branding consultancy that combines the experience and expertise of a large, multi-national branding agency with the insight and personalization of a small studio - one with a particular focus on outdoor categories.
With over 35 years of industry experience and almost 20 years helping to lead one of the largest design agencies in America, John Recker formed Reticle to fulfill a desire to combine professional experience with personal passion. This unique blend of perspectives provides world-class brand building capability and unprecedented insights into the outdoor lifestyle.
Effective, agile and accountable, the Reticle model leverages highly specialized proven talent across an array of independent resources. This contemporary approach orchestrates a network of category specialists while providing clients single-point accountability through consistent, direct and daily contact with executive level ownership steeped in the outdoors. The result is unparalleled engagement with your brands objectives.